Built by a makeup artist. For the woman who doesn't have time to think about her makeup.
I've spent nearly two decades in beauty — behind the chair as a makeup artist, behind the counter managing a salon, and in front of the camera as a content creator. I've tried every formula on the market. I've put them on hundreds of faces. And I kept running into the same problem.
The products that felt luxurious were priced out of reach. The ones that were affordable felt like a compromise. And almost none of them were built for the woman I actually am — someone juggling a hundred things, who needs products she can apply once and not think about for the rest of the day.
That's the gap La Nin was built to fill.
Not another beauty brand telling you to "embrace your natural glow." A brand built on a simple, practical truth: every product you put on your face should make you look put-together and feel confident in seconds — and then get out of your way. No dryness. No heaviness. No constant touch-ups. You apply it, you forget about it, and it keeps working.
We started with lips — because that's where I saw the biggest gap between what women needed and what was available. Our Velvet Kiss matte lipsticks don't dry your lips out or sit on your face like a mask. Our Skinny Dip lip oils are infused with peptides — not as a marketing buzzword, but because the most common complaint I heard in 15+ years of doing makeup was "every lip product dries me out." So we made one that colours and cares in the same swipe. That philosophy — performance meets care, in every single product — is what we're building across skincare and makeup as we grow.
La Nin almost didn't happen. I was developing the formulas with a partner who eventually walked away — they found the process too expensive. By then, I'd spent months going back and forth with labs, rejecting batches, testing on my own face as well as on real women until I got it right. I was too deep in. Too attached. So I decided to go ahead on my own. My family backed me, we scaled down the launch plan, and we started with what we could — no shortcuts on the formula, even if it meant starting small.
That stubbornness is baked into everything we make. Every product — whether it's a lipstick today or a skin tint tomorrow — goes through the same question: would I put this on my own face? Would I put it on a client's face and stake my reputation on it? If the answer isn't yes to both, it doesn't ship.
La Nin is for the woman who is doing a lot — building something, raising someone, running somewhere — and wants her beauty to keep up without slowing her down. We're building an entire routine around that idea. One product at a time. No compromises.
— Pooja Chen, Founder